Privacy Policy


This Privacy Statement applies to personal data that we collect from you as a user of this Site or as a membership applicant, member, guest or customer of Beat. BEAT takes your privacy very seriously and treats all your personal data with great care. BEAT acts in accordance with the applicable data protection legislation.

When you visit our website, make a reservation, contact us or apply for membership we collect information from and about you. Some of the information we collect may be classed as personal data under data protection legislation, that is, “any information relating to an identified or identifiable natural person”. It may be collected any time you submit it to us, whatever the reason may be.

This Privacy Statement describes which personal data is collected and for which purposes this personal data is processed by BEAT It also states which rights you have under applicable data protection legislation.


WHO WE ARE: For the purpose of applicable data protection legislation, the data controller of your personal data is WHOAGREES LTD (Trading as BEAT) 48 Margaret Street, London, W1W 8SE


WHOAGREES LTD collects information about you in many different ways. This includes personal data collected:

  • Through our Website when you register, login, commence or require call back.
  • When you contact our reservations team to make a booking
  • When you have applied for membership. This may include your name, address, email address; business address and phone number; gender and date of birth; country; a picture of yourself; information about your work and any other information that you elect to provide to support your application. We require this information for the purpose of recording and processing your membership application and administering your membership.
  • When you have provided your consent, in order to:
    • attend our showcases, seasonal events
    • subscribe to any of our marketing communications
    • complete customer surveys, enter competitions or provide feedback.
  • When we do business with you, which will usually include:
    • Full or partial contact details including names and addresses (including business details ) if you are making a corporate booking, telephone and email details.
    • If you have special requirements, then it may also be necessary to collect details about diet or disability or any other preferences that you may have.
    • We collect payment card information from you should you choose to use this form of payment for purchasing or guaranteeing use of our products and services.
    • From our overseas guests we may also collect passport details.

Information Automatically Collected. This includes information and personal data collected:

  • Through our Website. We automatically log information about you and your computer or mobile device when you access.
  • Through CCTV at our properties. We operate CCTV systems at our properties. These are in operation and video recordings may be made. This activity is carried out for security and service reasons for the better management of premises.


Your personal data will be stored in (i) centralized systems which are under the control BEAT . and accessible by authorised staff at BEAT

We use the information we collect about you to process your bookings, answer your queries, with your consent, we will contact you via our marketing and sales channels (email only) about other related products and services we, or our group business, provide which we think may be of interest to you. Our marketing communications are generally sent by email.

We mainly collect, store and process personal data at two different stages:

i. Before you decide to visit or book with us

When you visit our Website (, we collect information about your use of the Website. This includes both information we collect directly from you, and information we collect about your behavior. This information may constitute ‘personal data’ under applicable law.

ii. When you visit or have visited us

When you make a reservation, you will have to provide us with your name, email address, phone number, the date of your booking and a credit card info or other payment information as applicable. We use this personal data to process the reservation, for billing purposes, and to allow us to communicate with you about your reservation.

Overview of activities under stage (i) and (ii):

We may at each of the stages outlined above use your personal data but only when and to the extent the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract, we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.
  • Where you have provided your consent.

For your convenience, we have made an overview of activities that involve the processing of your personal data, and the corresponding legal basis/legal bases that allow us to process this data:

Purpose/activity Legal basis
1. First of all, we store the personal data you provide to us in our systems for administrative purposes. Consent, where required enter into or perform a contract to which you are a party
2. We will have to verify your identity when you arrive at the club. We will use your passport or other identification document. Your data will be stored in one our centrally controlled systems Enter into or perform a contract to which you are a party for the purposes of our, or a third party’s, legitimate interests, including keeping our records up to date
4. We store your personal data in our database(s), also after your transaction has been completed and after you have visited our club or after your event took place Compliance with a legal obligation for the purposes of our legitimate interests, including: keeping our records up to date managing our on-going relationship with you
5. For many our business purposes we use e-mail marketing services. Therefore, for technical and organizational reasons, it is necessary that your personal data is transferred to the relevant servers Enter into or perform a contract to which you are a party for the purposes of our, or a third party’s, legitimate interests, including: the provision of administration and IT services and network security preventing fraud
6. We process your booking, howsoever made directly via our website or via a third party (online) Enter into or perform a contract to which you are a party
7. We offer and provide services and products you request from us or which we may think you are interested in, via email, or other media. These marketing communications contain commercial offers and news of BEAT and related third parties. We use the email address you provide to send the newsletter to. If you no longer wish to receive the newsletter, you can unsubscribe, and we will no longer send you these marketing communications. Consent, where required enter into or perform a contract to which you are a party for the purposes of our, or a third party’s, legitimate interests
8. We use credit card data or other payment data for invoicing purposes. Enter into or perform a contract to which you are a party
10. We collect data on your use of our Wi-Fi services for security and anti-piracy purposes (such as: IP address, your device’s MAC address, connections made, location, etc.). We do not process the content of traffic. Consent, where required for the purposes of our, or a third party’s, legitimate interests, including maintaining appropriate IT and network security
11. We endeavour to provide a high level of security of both the information we store as well as our facilities, (IT) systems and premises, by means of encryption, physical security measures, passwords, company procedures and policies and professional IT support. Personal data may be processed in this context by BEAT For the purposes of our, or a third party’s, legitimate interests, including: maintaining appropriate physical and IT/network security
12. We endeavour to prevent our services and facilities (properties) from being used for illegal purposes, of any kind. Personal data may be processed in this context by WHOAGREES LTD and its vendors, such as through CCTV surveillance. Vital interests for the purposes of our, or a third party’s, legitimate interests, including: protecting you during your visit
13. We engage in activities required for compliance with legal obligations, third party claims or requests from public authorities, such as (i) the mandatory storage/containment of certain information because of a criminal investigation, (ii) requests from third parties for access to information (iii) any further instructions from third parties, such as supervisory authorities, that involve data processing. Consent (if required) enter into or perform a contract to which you are a party for the purposes of our, or a third party’s, legitimate interest compliance with a legal obligation
14. If you have special requirements then it may also be necessary to collect special categories of personal data in relation to diet or disability. Consent


We may share your personal data as follows:

  • Third Parties Designated by You. We may share your personal data with third parties where you have provided your consent to do so.
  • Our Third-Party Service Providers. We may share your personal data with our third-party service providers who provide services such as payment processing, information technology and related infrastructure provision, business support (operational and administrative), customer service, the processing and delivery of marketing communications to you, email delivery, auditing and other similar services. These third parties are only permitted to use your personal data to the extent necessary to enable them to provide their services to us. They are required to follow our express instructions and to comply with appropriate security measures to protect your personal data. Third parties are subject to confidentiality obligations and may only use your personal data to perform the necessary functions and not for other purposes.
  • Affiliates. We may share some or all of your personal data with our affiliates, in which case we will require our affiliates to comply with this Privacy Statement. In particular, you may let us share personal data with our affiliates where you wish to receive marketing communications from them.
  • Corporate Restructuring. We may share personal data when we do a business deal, or negotiate a business deal, involving the sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.
  • Other Disclosures. We may share personal data as we believe necessary or appropriate: (a) to comply with applicable laws; (b) to comply with lawful requests and legal process, including to respond to requests from public and government authorities to meet national security or law enforcement requirements; (c) to enforce our Privacy Statement; and (d) to protect our rights, privacy, safety or property, and/or that of you or others. We do not share your data with any third parties outside of the above processing arrangements and we do not share your data with any business external to our group for their own marketing purposes. From the data we collect, you should only ever receive marketing communications from our own brands and hotels.


The GDPR provides the following rights for individuals:

Right to revoke consent

If we process personal data based on your consent, you have the legal right to revoke such consent at any time. We will then cease the relevant processing activity going forward.

Right of access to your information

If you want to know what personal data we have collected or process about you, you may request us to provide a copy of your personal data by sending an email We will ask you to identify yourself. We will not provide you with a copy of your personal data to the extent that the rights and freedoms of others are or may be adversely affected.

Right to rectification and erasure of data, and restriction of processing

If you believe that our processing of your personal data is incorrect, inaccurate, unlawful, excessive, incomplete, no longer relevant, or if you think that your data is stored longer than necessary, you may ask us to change or remove such personal data or restrict such processing activity, by sending an email to info@beat-

Right to data portability

You have the right to receive your personal data, which you have provided to us, in a structured, commonly used and machine-readable format, in accordance with Article 20 of the General Data Protection Regulation.

Right to object

You have the legal right to object, on grounds relating to your particular personal situation, at any time to processing of your personal data. Furthermore, you have the right to object at any time to our processing of your personal data for direct marketing purposes or to profiling. You can do this by either (i) opting out by

using the option we provide in the relevant direct marketing message (e.g. ), or (ii)or by sending an email or (iii) in writing to:

Customer Service WHOAGREES LTD

48 Margaret Street London W1W 8SE

For the sake of clarity: without prejudice to the foregoing we are at all times entitled to send you messages that do not constitute direct marketing, i.e. service messages.

General information relevant for all requests and queries

Nothing in this Privacy Statement is intended to provide you with rights beyond or in addition to your rights as a data subject under applicable mandatory data protection law.


We have used and will continue to use reasonable endeavors to protect your personal data against loss, alteration or any form of unlawful use. Where possible, your personal data will be encrypted and stored on a virtual private server that is secured by means of state of the art protection measures. A strictly limited amount of people has access to your personal data.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


The Website uses various cookies. We may track and record your use of our online services, either through cookies or via other means. Cookies enable us and others to monitor your browsing behavior. Information generated by the use of cookies may constitute personal data. We may use the personal data collected in this manner for the purposes as stipulated in this Privacy Statement.


We will only retain your personal data for the period necessary to fulfil the purposes outlined in this Privacy Statement. This may be up to 4 years, unless a longer retention period is required or permitted by law (which is typically the case in the context of our obligations under tax law).

Should you choose to unsubscribe from our mailing list, please note that your personal data may still be retained on our database to the extent permitted by law.

To determine the appropriate retention period for your personal data, we consider the amount, nature, and sensitivity of the personal data, the purposes for which we process your personal data, applicable legal requirements or operational retention needs, and whether we can achieve those purposes through other means.

Upon expiry of the applicable retention period we will securely destroy your personal data in accordance with applicable laws and regulations. In some circumstances we may anonymise your personal data so that it can no longer be associated with you, in which case it is no longer personal data


We are committed to resolve any complaints about our collection or use of your personal data. In case you have any questions in relation to this Privacy Statement or our practices in relation to your personal data you may send an e-mail to o We hope to resolve any complaint brought to our attention, however if you feel that your complaint has not been adequately resolved, you reserve the right to contact your local data protection supervisory authority, which for the UK, is the Information Commissioner’s Office.

We have done our best to make sure that this Privacy Statement explains the way in which we process your personal data, and rights you have in relation thereto. We may change this Privacy Statement from time to time to make sure it is still up to date and we will notify you if we make any material updates. We may also notify you in other ways from time to time about the processing of your personal information.